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WGAE Applauds Expanded Digital Media Up-Fronts

The Writers Guild of America, East applauds the co-sponsors of the expanded Digital Content NewFronts (DCNF), which will be presented in New York from April 19 to May 3.

Modeled on the traditional television industry “up fronts,” the DCNFs offer digital-content creators and distributors the opportunity to market their work and their services to online advertisers. (DCNF co-sponsors include Hulu, AOL, Microsoft Advertising, Digitas, Yahoo! and Google/YouTube.)

“The Digital Content NewFronts demonstrate the value of made-for-digital programs. Brands and other advertisers are smart to catch the wave and expand their presence in the digital world,” said WGAE Executive Director Lowell Peterson. “The best way for content distributors, brands and advertisers to attract audiences is to present compelling stories, well-told. That is what Writers Guild members do best.”

The WGAE and its members are active participants in digital-media content creation. Since 2010, the union has offered to its members a comprehensive training program on all aspects of digital media — including how to create webisodes, online news production and distribution, software skills, social media promotion, transmedia production, legal issues, digital storytelling, the economics of new media and branded content.

WGAE staff and members attend and present at conferences and panel discussions, and the Guild has signed collective bargaining agreements with approximately 100 companies that create digital content. The union has a large and active caucus of digital-media writers and writer/producers.

“We know that the business and creative models in digital media are still being formed,” said Peterson. “Our goal is to ensure that writers and other creators are at the table from the beginning, as the important decisions are made and as money begins to flow into this space. We think our members are uniquely qualified to enable distributors and sponsors to reach and build audiences.”

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